Tag Archives: Stadium

Ticketmaster Reorganizes

21 Jun

REPORTING FROM CHICAGO — Ticketmaster is deep into its reorganization plan now that it has merged with Live Nation Entertainment, and the details include Nathan Hubbard as the new president, from MusicToday and Live Nation Ticketing, with the troops organized by genre rather than region below Hubbard.Ticketmaster reps reviewed the company’s reorganization plans during the Event and Arena Marketing Conference here in a series of breakout sessions for sponsors. Kim Burgan, vice president, field marketing, West Hollywood, Calif., was on the spot.

While Ticketmaster was organized geographically in the past, with a series of regional vice presidents, the model is 30 years old, she said. The decision has been made to have five genre-specific groups. Those groups and the person or people in charge, along with their office location, include:

• Core Ticketmaster Venues: George Wood (Chicago), Don Orris (Los Angeles), Tom Worrall (Canada)

• National Basketball Association/National Hockey League teams and arenas: Jared Smith (Atlanta)

• Stadium & College Sports: Clay Luter (Dallas)

• Arts and Theatres: Marla Ostroff (New York)

• Small Venues and Attractions: Matt Shearer (MusicToday offices in Crozet, Va.)

“We will continue to have regional offices, but you may have a new rep,” Burgan said. The benefits include operational efficiencies and more consistency, she added. The diverse industry today requires specialized insights and a single point of control. Clients can also anticipate a deeper level of marketing support, she said.

Marketing resources will include Multi-channel Promotions, like many of the online and opt-in programs now offered; Client Marketing and Communications, which will be bringing new resources to the table; Partner Marketing/Advertising; and Merchandising and Reporting. “We will be able to give you more robust reporting,” she said, cautioning that “it won’t all happen overnight.”

The Marketing Services Team will be segmented as well, with three basic areas of expertise: Sports, Arts or Venues & Touring. The just-launched Marketing Resources Center will offer artist and show information updated constantly, with customer reviews, related links and video requests and TicketFast customization. — Linda Deckard

Contacts: Kim Burgan, (310) 360-2433; Jared Smith, jared.smith@ticketmaster.com

Short Takes

30 May

>> SUPERBOWL GOES TO N.J. — The National Football League has announced its 2014 Super Bowl will be played at the New Meadowlands Stadium in East Rutherford, N.J. The league decided to return the winter game to a cold weather locale during its annual owners meetings at the new Cowboys Stadium in Irving, Texas.
Contact: Steve Bornstein, (212) 450-2000

>> U2 CANCELS REMAINDER OF U.S. TOUR — Irish rock superstars U2 have canceled their remaining US Tour after lead singer Bono suffered an injury. Currently on the second leg of its stadium tour, most of the dates will be rescheduled for 2011. The band has also canceled plans to headline the Glastonbury Festival in the UK.
Contact: Liz Morentin, (310) 975-6860