Tag Archives: Omaha

Naming Rights Report: Werner Park, Omaha, Nebraska

23 Nov

Buyer: Werner Enterprises/Werner Global Logistics

Date Announced: Nov. 12

Terms: 5 years, with an option, $305,000 per year

Ownership/Tenant: Sarpy County/Omaha Storm Chasers, AAA affiliate of the Kansas City Royals

Brokered: Locally

Comments: Werner Enterprises, a trucking and logistics firm and long-time sponsor, has purchased naming rights for the Omaha Storm Chasers’ new baseball stadium.

“They have been a presenting sponsor for four years, which was our version of naming rights,” said Martie Cordaro, VP and general manager. “So this was a natural fit. Their headquarters is less than five minutes door-to-door, and they do lots of customer entertaining and employee entertaining.”

The company will get a number of tickets as part of the deal, along with opportunities to use the facility for events, like company picnics, company events and concerts. There is a separate agreement for use of suites, Cordaro said.

The ballpark is being built by Sarpy County, and is scheduled to open April 15.

It will be the home of the former Omaha Royals – now renamed the Storm Chasers – the AAA-affiliate of the Kansas City Royals.

Cordaro said the team has also signed a number of other partnership deals, including Quality Brands of Omaha as Founding Corporate Partner, sponsor of the Scoreboard Bar; Centris Federal Credit Union, sponsor of the Family Fun Zone in the left field foul territory.

Cornerstone Partners includes Pinnacle Bank, which will provide AMT service; Pepsi, which has pouring rights; McDonald’s, sponsor for the berm and bullpen; Alegent Health, sponsor of Rosenblatt Way, a concourse along the first baseline; AT&T, sponsor of the Home Run Porch. The whiffleball field will be named Borsheims’ Diamond whiffleball field.

“Impressive is the word that sums up the commitment these great organizations have made to our franchise and the community,” Cordaro said.

“Their collective effort to provide the very best and most affordable family fun entertainment in the Omaha metro area should be commended.”

Contact: Martie J. Cordaro, (402) 734-2550

— Liz Boardman




Levy Gets New Omaha Ballpark

18 Jun

Rendering of T.D. Ameritrade Park, Omaha

T.D. Ameritrade Park Omaha, Neb.

Concessionaire: Levy Restaurants

Operator: Metropolitan Entertainment & Convention Authority (MECA)

Terms: Levy will be paid a management fee plus a bonus incentive under the new five-year deal. Levy will also be reimbursed for certain expenses.

Comments: Levy Restaurants and Centerplate answered the request for proposals. Roger Dixon, MECA president and CEO, noted that Levy is currently the concessionaire at the adjacent, similarly-managed Qwest Center Omaha, which includes an arena and convention center, but this was a legitimate RFP and the selection was based on financials and economics.

The new 24,000-seat ballpark opens in April 2011 and will be home to the NCAA Division I Men’s College World Series (17 games); Creighton University men’s baseball (20 games), and United Football League Omaha Nighthawks (four or five games). They are currently negotiating for an independent baseball league team, which would mean another 50-60 games. Dixon said they get the keys April 15 and the first event will probably be a university baseball game.

“It’s not going to be idle,” Dixon said. Levy, like MECA, will share some staff with the Qwest Center Omaha. The current arena hosts 110 events a year and the convention center holds another 450 events. Adding the stadium means the possibility of 760 events annually.

Wil Gorman is manager of the ballpark for MECA. Dixon said MECA currently has a fulltime staff of 85 and will bring on another 10 fulltime and five part time when the stadium opens. Levy will be adding an executive chef, a sous chef and a concessions manager for T.D. Ameritrade Park Omaha. Steven Deehag is the director of operations for Levy at MECA. —  Linda Deckard

Contact: Roger Dixon, (402) 599-6990