Tag Archives: Niagara Convention & Civic Centre

Naming Rights Report: Scotiabank Convention Centre, Niagara Falls, Ontario

20 Nov

Buyer: Scotiabank

Date Announced: Nov. 16

Terms: 10 years, with a 10-year option, financials not released

Ownership: City of Niagara Falls

Brokered: WaM

Comments: The soon-to-open Niagara Convention & Civic Centre will be called the Scotiabank Convention Centre. The venue, which is located 500 yards from the Canadian Horseshoe Falls, is scheduled to open in April. It will be the largest event and meeting facility of its kind in Niagara Falls and the Niagara Region.

“They have been in the community for over 50 years and are strong supporters,” said Kerry Painter, general manager. “Some rental days and food came with the deal, and their employees will have a separate newsletter addressed to them.”

Tickets will be discounted for Scotiabank employees, and the convention center will market the facility in their bank branches.

Other cross-promotions are planned, Painter said. The bank already sponsors a movie card that offers points to moviegoers. That will be extended to include live performances at the venue’s theater.

In addition, the convention centers banking will move to Scotiabank.

“They have been very competitive and attentive to offering great service and rates,” Painter said.

Scotiabank will place a 400-square-foot branch and an automated teller in the facility. The deal includes signage throughout the building and on a large marquee outside, as well as on all collateral, including tickets and theater programs.

The 288,000-sq.-ft. venue is being built to meet LEED Silver certification. It will feature an 82,000-sq.-ft. exhibition hall, a 17,000-sq.-ft. ballroom, a 1,000-seat theater, and 26,500 sq. ft. of flexible meeting space.

Contact: Kerry Painter, (905) 357-6222