Tag Archives: Naming RIghts Report

Naming Rights Report: Werner Park, Omaha, Nebraska

23 Nov

Buyer: Werner Enterprises/Werner Global Logistics

Date Announced: Nov. 12

Terms: 5 years, with an option, $305,000 per year

Ownership/Tenant: Sarpy County/Omaha Storm Chasers, AAA affiliate of the Kansas City Royals

Brokered: Locally

Comments: Werner Enterprises, a trucking and logistics firm and long-time sponsor, has purchased naming rights for the Omaha Storm Chasers’ new baseball stadium.

“They have been a presenting sponsor for four years, which was our version of naming rights,” said Martie Cordaro, VP and general manager. “So this was a natural fit. Their headquarters is less than five minutes door-to-door, and they do lots of customer entertaining and employee entertaining.”

The company will get a number of tickets as part of the deal, along with opportunities to use the facility for events, like company picnics, company events and concerts. There is a separate agreement for use of suites, Cordaro said.

The ballpark is being built by Sarpy County, and is scheduled to open April 15.

It will be the home of the former Omaha Royals – now renamed the Storm Chasers – the AAA-affiliate of the Kansas City Royals.

Cordaro said the team has also signed a number of other partnership deals, including Quality Brands of Omaha as Founding Corporate Partner, sponsor of the Scoreboard Bar; Centris Federal Credit Union, sponsor of the Family Fun Zone in the left field foul territory.

Cornerstone Partners includes Pinnacle Bank, which will provide AMT service; Pepsi, which has pouring rights; McDonald’s, sponsor for the berm and bullpen; Alegent Health, sponsor of Rosenblatt Way, a concourse along the first baseline; AT&T, sponsor of the Home Run Porch. The whiffleball field will be named Borsheims’ Diamond whiffleball field.

“Impressive is the word that sums up the commitment these great organizations have made to our franchise and the community,” Cordaro said.

“Their collective effort to provide the very best and most affordable family fun entertainment in the Omaha metro area should be commended.”

Contact: Martie J. Cordaro, (402) 734-2550

— Liz Boardman



Naming Rights Report: Scotiabank Convention Centre, Niagara Falls, Ontario

20 Nov

Buyer: Scotiabank

Date Announced: Nov. 16

Terms: 10 years, with a 10-year option, financials not released

Ownership: City of Niagara Falls

Brokered: WaM

Comments: The soon-to-open Niagara Convention & Civic Centre will be called the Scotiabank Convention Centre. The venue, which is located 500 yards from the Canadian Horseshoe Falls, is scheduled to open in April. It will be the largest event and meeting facility of its kind in Niagara Falls and the Niagara Region.

“They have been in the community for over 50 years and are strong supporters,” said Kerry Painter, general manager. “Some rental days and food came with the deal, and their employees will have a separate newsletter addressed to them.”

Tickets will be discounted for Scotiabank employees, and the convention center will market the facility in their bank branches.

Other cross-promotions are planned, Painter said. The bank already sponsors a movie card that offers points to moviegoers. That will be extended to include live performances at the venue’s theater.

In addition, the convention centers banking will move to Scotiabank.

“They have been very competitive and attentive to offering great service and rates,” Painter said.

Scotiabank will place a 400-square-foot branch and an automated teller in the facility. The deal includes signage throughout the building and on a large marquee outside, as well as on all collateral, including tickets and theater programs.

The 288,000-sq.-ft. venue is being built to meet LEED Silver certification. It will feature an 82,000-sq.-ft. exhibition hall, a 17,000-sq.-ft. ballroom, a 1,000-seat theater, and 26,500 sq. ft. of flexible meeting space.

Contact: Kerry Painter, (905) 357-6222


Naming Rights Report: Oklahoma City Arena

18 Nov

Oklahoma City Arena, Oklahoma City

Date Announced: Oct. 23

Buyers: Under negotiation

Ownership/Tenant: Oklahoma City/SMG/Oklahoma City Thunder (NBA)

Comments: The former Ford Center in Oklahoma City will be temporarily known as Oklahoma City Arena.

“In August, our naming rights agreement with the Ford Dealers of Oklahoma terminated when we could not reach an agreement,” said Dan Mahoney, spokesman for the Oklahoma City Thunder. “We began the process of discussions with other potential naming rights partners, but at this point, there is nothing to report.”

The temporary name change was made on Oct. 23, and includes signage and the Web site.

Mahoney said he could not comment on why the deal fell through with the Ford dealers, nor on current negotiations with other companies.

The 19,711-seat venue opened in 2002.

Contact: Dan Mahoney, (405) 208-4800



Naming Rights Report: McGuirk Arena

14 Nov

McGuirk Arena, Central Michigan University, Mount Pleasant

Date Announced: Oct. 26

Buyers: McGuirk family

Terms: $2.5 million gift for permanent naming rights

Ownership/Tenant: CMU/CMU men’s and women’s basketball

Comments: The CMU Events Center is undergoing a $20-million renovation and expansion, funded exclusively through private donations. The university has announced three major gifts from long-time friends of the university that have resulted in naming rights opportunities.

The McGuirk family, local business owners and long-time supporters of the university, have donated $2.5 million. In their honor, the events center will be renamed the McGuirk Arena, according to Steve Smith, director of public relations for the university.

The basketball court will be named Kulhavi Court, after John Kulhavi, a former member of the Board of Trustees, who donated $1 million.

Contact: Steve Smith, (989) 774-7328

— Liz Boardman


Naming Rights Report: CFSB Center

10 Nov

CFSB Center, Murray State University, Murray, Ky.

Date Announced: Sept. 17

Buyer: Community Financial Services Bank

Terms: $3.3 million donation

Ownership/Operator/Tenant: Murray State University/MSU athletics

Brokered: Locally

Comments: The Murray State University’s Regional Special Events Center will be renamed the CFSB Center, following a $3 million donation from Community Financial Services Bank, an employee- and local-stockholder owned independent bank based in Marshall County, Ky.

This naming rights deal started over two years ago, as CFSB contacted the university with interest,” said Robert Jackson, associate vice president for institutional advancement for the university.

“The naming of this facility was a component of our university comprehensive campaign, ‘Hold Thy Banner High: The Campaign for the Students of Murray State University,’ that began in 2005.  In addition, CFSB, their management, board and employees have been regular donors to Murray State University for many years and especially supportive of MSU Racer Basketball. There was no outside consultant or vendor involved in this gift or related naming deal.”

The bank has a major presence in the region with banking locations in several markets in western Kentucky, Jackson said.

The venue’s new name will be unveiled in conjunction with the men’s basketball game against East Tennessee State University on Nov. 15. The university has already begun recognizing the facility as the CFSB Center in all of its publications and communications.

Facility enhancements are planned as a result of the donation, but those details are still being firmed up.

In addition to naming rights, the bank will receive prominent signage in and around the facility, as well as ATM locations in the venue.

“Certain tickets will be provided to CFSB’s board, management and staff, and they will have the ability to purchase group tickets for special events and employee usage,” Jackson said.

Contact: Robert Jackson, (270) 809-5577

— Liz Boardman


Naming Rights Report: Sanford Center

7 Nov

Sanford Center, Bemidji, Minn.

Date Announced: Oct. 25

Buyers: Sanford Health

Terms: $2 million over 10 years, with a 5-year extension option

Brokered: Locally

Ownership/Management/Tenant: City of Bemidji/Venuworks/Bemidji State University hockey

Comments: Sanford Health, a health care company based in Sioux Falls, S.D., and Fargo, N.D., has purchased naming rights to the events center in Bemidji.

The company has facilities in Bemidji. Sanford Health recently expanded into the region with the acquisition of MeritCare, according to Bob LeBarron, executive director.

The name is expected to change over within a month, after the deal has been reviewed by state agencies.

“The deal was reached locally,” LeBarron said. “Sanford Health has an existing relationship with the building’s main tenant Bemidji State University and discussions followed after introductions to local VenuWorks management staff.”

The deal will help close the anticipated $300,000 operations deficit for the center, which opened this fall. The first payment is expected in November.

Contact: Bob LeBarron, (218) 441-4001


Naming Rights Report: Valley View Casino Center, San Diego

16 Oct

Date Announced: Oct. 12


Buyers: San Pasqual Development Group, Inc.

Terms: 5 years, with two one-year options, financial terms not released

City of San Diego/AEG/Kobey Swap Meet

Comments: As of Nov. 1, the San Diego Sports Arena has a new name — Valley View Casino Center — to go with its $3 million renovation. The buyer is the San Pasqual Development Group, Inc., the gaming corporation of the San Pasqual tribe which owns and operates the casino and hotel complex in North San Diego County.

“They saw branding opportunities and an ability to get a bunch of customers to special events en masse,” said Ernie Hahn, general manager there for AEG. “They saw an iconic building in downtown San Diego — everybody knows where it is — and that they could help rebrand $3 million in improvements and make both brands better.”

Valley View Casino & Hotel’s marketing efforts have been consistently strong throughout San Diego and of late throughout the entire Southern California region. They are opening a new hotel addition on Nov. 19. The property will now market the Valley View Casino Center alongside its casino and hotel brand.

The venue’s renovation included the addition of a 6,500-sq.-ft. VIP hospitality space, Club 3500, new lower level seats, LCD televisions throughout, an upgraded concourse and arena entrances.

Hahn said the deal includes signage, which will be switched out over the next four to six weeks. The casino will also receive a number of passes to Club 3500.

“An important part of the contract was that in the first year, we will redo the parking lot,” Hahn said. “It is a big endeavor, but at the same time, it will be better for people who come here, and for the Kobey Swap Meet. You can only patch and stripe so many times, when people arrive here, it is the one thing they look at that needs additional help.” — Liz Boardman

Contact: Ernie Hahn, (619) 225-9813