Naming Rights Report: CFSB Center

10 Nov

CFSB Center, Murray State University, Murray, Ky.

Date Announced: Sept. 17

Buyer: Community Financial Services Bank

Terms: $3.3 million donation

Ownership/Operator/Tenant: Murray State University/MSU athletics

Brokered: Locally

Comments: The Murray State University’s Regional Special Events Center will be renamed the CFSB Center, following a $3 million donation from Community Financial Services Bank, an employee- and local-stockholder owned independent bank based in Marshall County, Ky.

This naming rights deal started over two years ago, as CFSB contacted the university with interest,” said Robert Jackson, associate vice president for institutional advancement for the university.

“The naming of this facility was a component of our university comprehensive campaign, ‘Hold Thy Banner High: The Campaign for the Students of Murray State University,’ that began in 2005.  In addition, CFSB, their management, board and employees have been regular donors to Murray State University for many years and especially supportive of MSU Racer Basketball. There was no outside consultant or vendor involved in this gift or related naming deal.”

The bank has a major presence in the region with banking locations in several markets in western Kentucky, Jackson said.

The venue’s new name will be unveiled in conjunction with the men’s basketball game against East Tennessee State University on Nov. 15. The university has already begun recognizing the facility as the CFSB Center in all of its publications and communications.

Facility enhancements are planned as a result of the donation, but those details are still being firmed up.

In addition to naming rights, the bank will receive prominent signage in and around the facility, as well as ATM locations in the venue.

“Certain tickets will be provided to CFSB’s board, management and staff, and they will have the ability to purchase group tickets for special events and employee usage,” Jackson said.

Contact: Robert Jackson, (270) 809-5577

— Liz Boardman



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