Naming Rights Report: Sanford Center

7 Nov

Sanford Center, Bemidji, Minn.

Date Announced: Oct. 25

Buyers: Sanford Health

Terms: $2 million over 10 years, with a 5-year extension option

Brokered: Locally

Ownership/Management/Tenant: City of Bemidji/Venuworks/Bemidji State University hockey

Comments: Sanford Health, a health care company based in Sioux Falls, S.D., and Fargo, N.D., has purchased naming rights to the events center in Bemidji.

The company has facilities in Bemidji. Sanford Health recently expanded into the region with the acquisition of MeritCare, according to Bob LeBarron, executive director.

The name is expected to change over within a month, after the deal has been reviewed by state agencies.

“The deal was reached locally,” LeBarron said. “Sanford Health has an existing relationship with the building’s main tenant Bemidji State University and discussions followed after introductions to local VenuWorks management staff.”

The deal will help close the anticipated $300,000 operations deficit for the center, which opened this fall. The first payment is expected in November.

Contact: Bob LeBarron, (218) 441-4001



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