Goldberg and Team Assess AEG Ticketing

26 Oct

David Goldberg

Longtime Ticketmaster executive David Goldberg has joined AEG as a consultant reviewing future ticketing options for the Anschutz sports and entertainment empire.

He’s working on a business plan with a team of experienced pros, including Blaine Legere, who used to be at Ticketmaster and is now at AEG “helping in every area of ticketing operations, interfacing with Ticketmaster and helping me out; and Brian Pike, who used to be the chief technology officer for Ticketmaster and is also helping in a consulting fashion similar to myself.” Goldberg added that he has availed himself of “bits and pieces of other people’s time” in his quest to “assess the landscape” of ticketing today for AEG.

The process began mid-summer after the Live Nation-Ticketmaster merger was okayed by the Department of Justice, which included stipulations that AEG would be given the rights to independently license the Ticketmaster software and create its own ticketing company, either with Ticketmaster software, or eventually another company’s software or maybe a combination of the two. (VT Pulse, Jan. 27, 2010)

During all the hubbub, Goldberg was running publically-traded, which was sold in June. “I stayed close with Tim [Leiweke] and Randy [Phillips] and John Meglen and all my friends at AEG over the years and obviously there has been a lot of change in the ticketing and concert promotion industry since I was away running,” Goldberg said. “While I had the good fortune of just selling a business and didn’t particularly want a job, enjoying my time off, I couldn’t help but be intrigued by the situation they find themselves in and the opportunity to come in on a consulting basis to help evaluate the opportunities they have at hand.”

Goldberg called this a “unique point in time,” seeing an “industry in flux to some degree, and from that oftentimes is born opportunity, but sometimes status quo is okay, too. This was an interesting intellectual opportunity to help out some friends and see what the landscape looks like today.”

He said there is no timeframe on producing a business plan for AEG. His first task is determining the landscape in ticketing and at AEG where there are a lot of different needs and stakeholders, including sports teams, facilities, concert promotion, sponsorship, and premium sales. “Every one of those constituencies has various needs and wants from ticketing and all areas of the business. For me, I need to understand the wants and needs internally so I can look externally at what fits those needs.”

Goldberg started in the business in the early 90s as a talent buyer at Jam Productions in Chicago, then worked for Ticketmaster out of the Chicago office doing interactive startups in the music and sports space. In 2003, he moved to Los Angeles to work for Ticketmaster “running corporate development and business development strategies, sales and marketing and a host of other areas.” In 2008, he became CEO at

He has seen a lot of changes in ticketing. “Back in the day it was outlets and phones that mattered. It’s all internet these days. With that change has come a change in necessary expertise and skill sets. The internet is a great equalizer of distribution. Anyone can have a website. That doesn’t mean selling tickets is easy. There are very few people that have a greater respect for what Ticketmaster has built, having been on the inside,” Goldberg said.  — Linda Deckard

Contact: David Goldberg,



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