Naming Rights Report: Valley View Casino Center, San Diego

16 Oct

Date Announced: Oct. 12


Buyers: San Pasqual Development Group, Inc.

Terms: 5 years, with two one-year options, financial terms not released

City of San Diego/AEG/Kobey Swap Meet

Comments: As of Nov. 1, the San Diego Sports Arena has a new name — Valley View Casino Center — to go with its $3 million renovation. The buyer is the San Pasqual Development Group, Inc., the gaming corporation of the San Pasqual tribe which owns and operates the casino and hotel complex in North San Diego County.

“They saw branding opportunities and an ability to get a bunch of customers to special events en masse,” said Ernie Hahn, general manager there for AEG. “They saw an iconic building in downtown San Diego — everybody knows where it is — and that they could help rebrand $3 million in improvements and make both brands better.”

Valley View Casino & Hotel’s marketing efforts have been consistently strong throughout San Diego and of late throughout the entire Southern California region. They are opening a new hotel addition on Nov. 19. The property will now market the Valley View Casino Center alongside its casino and hotel brand.

The venue’s renovation included the addition of a 6,500-sq.-ft. VIP hospitality space, Club 3500, new lower level seats, LCD televisions throughout, an upgraded concourse and arena entrances.

Hahn said the deal includes signage, which will be switched out over the next four to six weeks. The casino will also receive a number of passes to Club 3500.

“An important part of the contract was that in the first year, we will redo the parking lot,” Hahn said. “It is a big endeavor, but at the same time, it will be better for people who come here, and for the Kobey Swap Meet. You can only patch and stripe so many times, when people arrive here, it is the one thing they look at that needs additional help.” — Liz Boardman

Contact: Ernie Hahn, (619) 225-9813



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