Naming Rights Report

13 Jul

Rogers Arena, Vancouver, British Columbia

Date Announced: July 6

Buyer: Rogers Communications, Inc., a Toronto-based telecom provider

Terms: 10-year, financials not disclosed

Ownership/Management/Tenant: Aquilini Investment Group/Canuck Sports & Entertainment/Vancouver Canucks

Comments: Telecom company Rogers has purchased naming rights for the former GM Place in Vancouver. It is not the first such deal for the Toronto-based telecom provider. They operate the Toronto Blue Jays baseball team and hold naming rights for the team’s home, Rogers Centre.

“Their cable channel, Rogers Sportsnet, has broadcast the majority of Canucks games for nine years,” said Francesco Aquilini, Chairman of the team, during a press conference Tuesday. “This is the first time in local history that television rights, arena naming rights and telecommunications sponsorship rights have been held by one company.”

The deal includes both arena naming rights and telecommunications sponsorship rights.

“This is a comprehensive, 10-year sponsorship deal that includes robust branding and advertising, both on and off the venue,” said Nadir Mohamed, president of Rogers Communications. “We’ll partner with the Canucks to provide hockey fans with revolutionary ways to utilize wireless technology to enhance the games.”

Advertising placements include in-ice, in-building and rink board signage, on the Canucks website, branding on a 300-level concourse, in-game features, interactive hockey-themed concourse displays and mobile applications.

Rogers provides cable TV, wireless communication, Internet and home phone service and operates dozens of Canadian radio and television stations. They also own video stores and publish magazines. They have 2,400 employees in B.C.

An official unveiling of the external and internal signage will happen prior to the start of the Canuck’s 40th anniversary season. General Motors of Canada Limited had held the naming rights since the venue opened in 1995. They will continue as the exclusive automotive sponsor inside the arena.

Contact: Francesco Aquilini, (604) 899-7435


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